Teads launches Open Exchange and programmatic offerings
Provided by Teads
Programmatic video is booming. At Teads we've had a 300% increase in programmatic revenue YoY. Find out how to get involved.
Tell us about the Opportunity / What is it?
Programmatic is the use of technology to automate decisioning and trading of media at a single impression level. Automation provides efficiency in workflow with impression by impression decisioning. This method of trading allows for increased effective targeting allowing you to buy the impression you want (your target audience) at the price you want.
Trading programmatically with Teads allows you to place your video ad within quality editorial content.
What is the Marketing Objective?
Buying video programmatically is perfect for brand campaigns. More than 95% of Teads' programmatic buyers are running these campaigns. The reason for this quick adoption is the precise targeting that programmatic offers.
What's more, as well as offering huge reach and scale, Teads' programmatic offerings are 100% viewable when the video starts.
How does it work?
At Teads, you can trade programmatically in two ways - buy on the Open Exchange model or build your own Private Marketplace (PMP).
We launched our Open Exchange in September, which is based on an auction-bidding model. The pricing model is CPM (Cost per Mille), and inRead is viewed to start.
The second is using Deal ID within a PMP, giving priority access to our quality editorial inventory, with the same pricing model as with the Open Exchange.
Who's used it in the past?
Several household names have used our programmatic offerings to see their campaigns appear on quality editorial publications such as The Guardian, The Independent and The Evening Standard.
Features / Benefits
Using programmatic with Teads allows you access to ground-breaking outstream video formats - the first in the industry. These formats are available across all screens and with unrivalled access to quality inventory at scale.