Tremor Video Launches First True All-Screen Video Solution
Provided by Tremor Video
Take the headache and uncertainty out of running video ad campaigns across desktops, tablets, smartphones, and connected TVs.
Tell us about the Opportunity / What is it?
Tremor Video is a leading provider of technology-driven video advertising solutions. It has launched the industry's first screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video's patented technology, advertisers can now place a single video ad campaign that will be programmatically delivered where it works most effectively against a marketer's goal, ensuring the ad is delivered to the right viewer at the right time wherever they are watching video online, whether on desktop, tablets, smartphones or connected TV.
What is the Marketing Objective?
Ads can be programmatically delivered against a marketer's KPI whether this be to build awareness or increase sales.
How does it work?
Tremor Video is the first and only video technology company to price, target, optimize, and report on video campaigns across all devices with a single placement, with interactivity still working correctly.
Who's used it in the past?
Six Flags is one of the first advertisers to utilize Tremor Video's new capability. Six Flags have 16 different theme parks to market to a constantly moving target audience of moms and teens. "Not only does Tremor Video's all-screen solution make it easy to place one budget and let the technology find our best prospects on the go, but it allows us to cap frequency and track unduplicated reach across screens which we've never been able to do before and is critical to eliminating waste from our buy." James Geiser, Vice President of Marketing at Six Flags Theme Parks.
Features / Benefits
While other companies deliver "cross platform" campaigns with extensive manual work, managing different line items for each screen, Tremor Video's optimization is completely automated. This means that strategists and buyers no longer need to predict the right amount of their budgets to allocate to each screen, but instead can set a campaign goal and let the technology deliver the optimal mix across all devices.