The place to find multicultural UK audiences
Provided by Diversity Ad
Target multicultural UK audiences via the world's leading independent news and current affairs websites.
Tell us about the Opportunity / What is it?
The UK is one of the most culturally diverse countries in the world, with many of its population having roots abroad. Diversity Ad enables you to reach those audiences with guaranteed volume using quality placements above the fold. We provide fast, safe, standardised access and transparent reporting. We proactively monitor all campaigns and strive for great performance.
What is the Marketing Objective?
Typical objectives are to promote products and services targeting specific nationalities in the UK or with a known endpoint abroad such as: 1-Money transfer (e.g. promoting a money transfer service to Africans in the UK via African websites). 2-Travel (e.g. promoting a Chinese airline's route from LHR to Beijing using a Chinese news website). 3-Telephony (e.g. a mobile network operator promoting 1p/min calls from the UK to Pakistan via a Pakistani news website). 4-Health (e.g. promoting greater awareness of tuberculosis treatment for the country's Somali population)
How does it work?
Find the inventory you need by registering free on our website, http://www.diversityad.com. We work with many more publishers than listed on our site, so contact us if you have other requirements.
Who's used it in the past?
Diversity Ad has worked with household-name advertisers in money remittance (Western Union, MoneyGram), financial services (Alpari, African Bank), airlines (KLM), telecoms (Comcast, Econet), charities (GAVI Alliance, LHL) and many more.