Targeting Multicultural groups in the UK
Provided by Komli
Komli Media provides digital media solutions for the UK's growing multicultural communities and international audiences.
Tell us about the Opportunity / What is it?
We provide digital media solutions for advertisers wanting to reach out to the UK's multicultural audiences. We allow advertisers and clients to target audiences both well-known and the more obscure, from South Asians in the UK to Kazakhstani in-country IP's. With access to more than 1,600 international websites and a globally reach of 150 million, we can effectively target multicultural groups both in the UK and internationally.
What is the Marketing Objective?
Multicultural audiences are becoming a more important target group for advertisers. According to the 2011 Census results, 19.5% of the population of England and Wales now come from a non-White British background and 13% were born abroad. Only 44.9% of London's population is classified as White British. There has been a 75% increase in the Muslim population and a ten-fold increase in the Polish population since 2001.
Targeting these audiences should be on the mind of every client and on every brief as they represent £300 billion in spending power. (Source:MCC/Weber Shandwic
How does it work?
First, and only, digital marketing company exclusively delivering advertising solutions to reach the UK's growing and lucrative ethnic minority consumers. Research has shown that multicultural groups worth over £300 billion disposable income, respond more favourably to brands who actively target them through their preferred media. For example according to the 2011 Census 26% of London households have a resident whose main language is not English.
Who's used it in the past?
We have serviced an array of clients ranging from Mercedes to Emirates, John Lewis, Glaxo Smith Kline, NHS, O2, American Express, Intel, Barclays Wealth, BBC, Lidl, HMRC, Nestlé. L'Oréal, Mercedes, BMI and Moneygram and to-date have served over 900 campaigns.
Features / Benefits
Komli Media is a single buying point - saving you time, money and effort. We have dedicated campaign management, bespoke campaign reporting using third party, audited ad serving technology, campaign optimisation using industry leading technology, multiple targeting filters and campaigns taken live within 3-5 days.