Use eBay to advertise to New Mums
Provided by eBay
Target new mums (or new dads!) using eBay's Advanced targeting solutions based on real shopper insights and predictive modelling
Tell us about the Opportunity / What is it?
Having a baby is life changing. The way people shop, what they shop for and the brands they choose changes dramatically around this time. The 'New Mums' product is part of 'eBay Advanced Targeting' - a ground breaking targeting solution for advertisers built on state of the art data modelling.
What is the Marketing Objective?
Target the brand new mums (or new dads if you prefer) from the gifters and other shoppers in the Baby & Toddler category. And with eBay's five distinct shopper groups, brands can connect with them at the precise stage of motherhood
How does it work?
We analyse millions of data points over several years and create correlations between buying and browsing behaviours. The results enable us to pinpoint the specific purchases a consumer is primed for and, in this case, what stage of motherhood they are at.
This is truly insightful stuff. Hence, we believe that the predictive nature of the targeting technology developed to create the New Mums segment is the future of data based advertising.
Who's used it in the past?
A leading high street retailer, and leading producers of baby nutrition
Features / Benefits
The marketplace for New Mums on eBay.co.uk is huge; There were 45 prams sold every hour and over 66,000 car seats and accessories sold in May 2015. Over 4 millions items sold from the baby clothes category in 2014.