Use eBay to advertise to New Mums

Provided by eBay
Target new mums (or new dads!) using eBay's Advanced targeting solutions based on real shopper insights and predictive modelling
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

Tell us about the Opportunity / What is it?

Having a baby is life changing. The way people shop, what they shop for and the brands they choose changes dramatically around this time. The 'New Mums' product is part of 'eBay Advanced Targeting' - a ground breaking targeting solution for advertisers built on state of the art data modelling.

What is the Marketing Objective?

Target the brand new mums (or new dads if you prefer) from the gifters and other shoppers in the Baby & Toddler category. And with eBay's five distinct shopper groups, brands can connect with them at the precise stage of motherhood

How does it work?

We analyse millions of data points over several years and create correlations between buying and browsing behaviours. The results enable us to pinpoint the specific purchases a consumer is primed for and, in this case, what stage of motherhood they are at. This is truly insightful stuff. Hence, we believe that the predictive nature of the targeting technology developed to create the New Mums segment is the future of data based advertising.

Who's used it in the past?

A leading high street retailer, and leading producers of baby nutrition

Features / Benefits

The marketplace for New Mums on eBay.co.uk is huge; There were 45 prams sold every hour and over 66,000 car seats and accessories sold in May 2015. Over 4 millions items sold from the baby clothes category in 2014.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
Female
Main Shopper
Kids HH
MOBILE
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners