Sponsor Bollywood Weekends/ Film Festivals on Sony MAX
Provided by MSM Asia Ltd
Partnership opportuntiies for brands to sponsor bespoke competitions on Bollywood Weekend's Film Festival on Sony MAX
Tell us about the Opportunity / What is it?
Bespoke competitions will run during the Bollywood Weekend's Film Festival on Sony MAX inviting the audience to enter online via a co-branded website. The audience will be invited to vote for their favourite Bollywood Film, driving the selection of films during the Bollywood Film Festival. Another element of the competition invites the audience to become 'Street Actors' where they will be filmed quoting their favourite lines from Bollywood films. The content generated will then be broadcast across the network encouraging viewers to vote for their favourite 'Street Actors'
What is the Marketing Objective?
Engagement with viewers and loyalty programme for existing customers
How does it work?
We can have a special contests run where the viewers will also select their favourite Bollywood Film and one lucky winner can stand a chance to win a Sony Bravia TV which will be courtesy the sponsor. There is also the opportunity to created user generated content that will be broadcast across on Sony MAX.
This contest will be run during the festivals all year round. The festivals can have a theme such as: Diwali, Holi or (enter festival) during the year. A special co-branded page will be created on our website where the customers can vote and select the best movie.
Who's used it in the past?
Features / Benefits
A competition is a great way to drive brand awareness and messages to your target audience. Competitions create user engagement with the brand, thus creating brand loyalty. Using a cross platform competition we were able to promote the brand messages across our TV network, online and email components. We collated relevant and up-to-date data, providing us and our partners with the opportunity to continue talking to the engaged audience post competition.