CASE STUDY: Increase Engagement With Brand Using Mobile Video

Provided by Tremor Video
Drive engagement & awareness through mobile
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What was the Campaign Objective?

Drive brand engagement and increase awareness for a new CPG product.

What was the Solution?

With engagement set as the KPI, our proprietary VideoHub technology, delivered ads to the viewers and environments that showed higher engagement rates in real time. This client also took advantage of Tremor Video's award-winning creative team to build engaging custom Super-Mobile-Video and Super-Pre-Roll units. The interactive engagement slate features included recipes, retailers, and behind the scenes video on desktop and mobile. Lastly, the client bought on our CPE pricing model, only paying for ads when the viewer engaged with the content.

What were the Results?

The mobile portion of the campaign delivered nearly 4 times the engagement rate of the desktop portion and garnered a substantial amount of added value impressions.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kOnline & Mobile Users
All adultsBoth
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearENGAGEMENTBRANDED CONTENT
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