CASE STUDY: Beats By Dre at Heathrow

Provided by Blackjack Promotions
Blackjack Promotions launch 'Got No Strings' campaign with a pop up promoting the Beats by Dr Dre experience

What was the Challenge / Background of the Campaign?

To promote the Beats by Dr Dre experience through the launch of the 'Got No Strings' campaign at Heathrow airport

What was the Campaign Objective?

To promote the Beats by Dre brand and encourage sales

What was the Solution?

Blackjack promotions designed and installed an interactive demonstration counter in Heathrow Terminal 5 adorned with large screens and product displays alongside trained brand ambassadors who were sourced based on their edgy sense of style, strong interest and knowledge of music and extensive product knowledge. Utilising Heathrow's bespoke experiential space situated in a high footfall area, they were able to capitalise on the high dwell times , encouraging passenger interaction and driving sales especially around the Christmas period.

What were the Results?

7412 quality interactions and 768 products sold over the course of the campaign

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24
25 - 34
Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London16 Nov 16 - 11 Jan 17BUILD AWARENESSEXPERIENTIAL
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