CASE STUDY: ChipsAway's outing on TV drives sales & web traffic
Provided by Thinkbox
ChipsAway needed to build market share and generate new business; skilful use of TV gets their message out to a mass audience.
What was the Challenge / Background of the Campaign?
ChipsAway is the dominant brand in the minor automotive paintwork repairs sector, yet their estimation is that they currently serve less than 5% of the marketplace. The potential marketplace is massive - over 34 million vehicles are registered in the UK with research indicating that around 50% of those vehicles have minor paintwork damage. Find out more...
What was the Campaign Objective?
To build brand awareness and increase market share via direct response advertising