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CASE STUDY: Fitness First reach students via notepad advertising

Provided by Take Note Advertising
Fitness First got a strapping 10% conversion rate through banners in our notepad.

What was the Challenge / Background of the Campaign?

To raise awareness of the Bath Fitness First as a fitness destination for the university population of Bath and increase subscriptions. As there is a fitness centre based on campus for the students to use, these facilities have a considerable head start over non-affiliated institutions.

What was the Campaign Objective?

Build awareness of Fitness First amongst university students based in Bath.

What was the Solution?

In order to attract the attention of the student population we created a fun and interactive campaign to get students interacting with the brand during their lectures. Our note pads were distributed to this student audience, included both an interactive maze and 4 Fitness First adverts providing readers with a 5 day free trial and directions to their nearest centre.

What were the Results?

Of 3000 distributed notebooks, 300 vouchers were redeemed - resulting in 45+ new annual subscriptions.

What were the Key Learnings of this Campaign?

Post campaign research found that prior to the notepads being released, 56% of the students asked agreed that they knew there was a Fitness First centre in Bath - this figure raised to 85% following the campaign. In addition, prior to the campaign 35% of the students asked said that they liked the brand, compared to 51% after.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details3000 notepads distributed - 10% conversion rate
16 - 24Both
ABC1
Students
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
SouthAll YearBUILD AWARENESSSALES PROMOTION
SAMPLING
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