CASE STUDY: Grand Marnier Blend Out campaign
Provided by Soundcloud
Grand Marnier partnered with SoundCloud to develop a remix contest in support of their Blend Out campaign.
What was the Challenge / Background of the Campaign?
In the US, Grand Marnier partnered with SoundCloud to develop a remix contest in support of their Blend Out campaign. SoundCloud created a dynamic contest platform leveraging our massive audience of creators & consumers into music discovery and remix culture.
The campaign included a custom contest platform and landing page, 26 branded remixes including 3 Promoted Branded Visual Tracks, a Grand Marnier Brand Profile and Creator Upload Page Takeover. Mobile and desktop activity included Audio Ads and Interstitial Ads plus Social & email blast. See attachment for details. Find out more...
What was the Campaign Objective?
Grand Marnier used Soundcloud to engage with music creators in a creative, credible way. They wanted to increase purchase consideration and continue their credible music connection with 'Blend Out'.
To engage with the creative community, Grand Marnier invited SoundCloud creators to remix audio stems from the cleared Grand Marnier commercial, "Blended" with 'sounds of the night' and upload their remix to SC using a unique hashtag.
Consumers voted for an overall winner who received massive promotion and a trip to NYC to attend the 2015 Fools Gold Day Off event.