CASE STUDY: How NDL helped EDF say 'Thank you'

Provided by NDL
EDF Energy were looking for a promotional incentive to challenge the negative perceptions of the energy market.

What was the Challenge / Background of the Campaign?

EDF Energy were looking for a promotional incentive to challenge the negative perceptions of the energy market and reward their loyal customers. So they asked us to help them create a way to say 'thank you'.

What was the Campaign Objective?

- Create a positive customer relationship in an increasingly negative marketplace - Drive customer loyalty and increase market share in the competitive energy industry.

What was the Solution?

We created an online reward platform in which customers could enter their account information for their chance to win hundreds of prizes. Bronze winners received two-for-one offers, while silver and gold winners won a bespoke experience and travel-related prizes (with all promotional incentives designed and managed by us). We guided the lucky winners through the process of claiming and enjoying their prizes, right from the word 'Congratulations', ensuring they felt valued and appreciated every step of the way.

What were the Results?

As many as 900 customers won every month, and there was a significant improvement in customer feel good and loyalty.

What were the Key Learnings of this Campaign?

The scheme proved so successful that EDF asked us to take it forward as an ongoing campaign to rebuild consumer trust and reward customer loyalty. "The NDL Group have always pulled out all of the stops to deliver to our (sometimes tight!) deadlines and provide a professional service. The team are very proactive and efficient and have really helped us deliver our reward programme to our customers." Julia, EDF Energy

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsEnergy Consumers
All adultsBoth
All Demos
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE LOYALTYBRAND STRATEGY
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