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CASE STUDY: Icon Films '30 Days Of Night' Campaign

Provided by Bauer Media
Created maximum awareness and drive footfall to the opening weekend of '30 Days of Night'
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What was the Challenge / Background of the Campaign?

To create maximum awareness and drive footfall to the opening weekend of the film '30 Days of Night'. Our solution was to create a full page overlay on FHM.com that plunged the whole screen into darkness, slowly revealing a Homepage Takeover with road blocked ad units. Find out more...

What was the Campaign Objective?

To create maximum awareness and drive footfall to the opening weekend of the film '30 Days of Night'.
Reference: 2733 // Posted: 28.03.08

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k18-30 urban males
16 - 24
25 - 34		Male
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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