To raise awareness of this new gaming concept (a shoot-em-up where users could earn 'cash for kills') and drive subscriptions to the gaming engine.
Our solution was to create a high impact pushdown creative on FHM.com driving users to take part in the Kwari FHM league. One of our editorial team led the charge by taking part in this league and reporting back to the users in a weekly blog about the hints and tips he'd discovered whilst playing the game
Find out more...
<
<