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CASE STUDY: Laithwaites on UKTV Food

Provided by ids
UKTV Food/Good Food & Laithwaites produce an AFP, email, a dedicated wine club on the web, teleshopping, DRTV & editorial.

What was the Challenge / Background of the Campaign?

Laithwaites is the UK's leading independent wine merchant. Historically, Laithwaites recruited new customers via traditional channels such as direct mail, inserts and press advertising. Find out more...

What was the Campaign Objective?

Laithwaites wanted to build market penetration and a new customer database. It was also keen to experiment with new marketing methods, and to differentiate itself through its choice of media. In combination these aims required multiple techniques in order to grow the Laithwaites' brand, whilst simultaneously providing response mechanisms and sales outlets.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll adults, ABC 1
25 - 34
35 - 44
Female
Male
AB
MOBILE
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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