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CASE STUDY: Lurpak enhance brand status with UKTV Food

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Lurpak sponsors star chefs content on UKTV Food - now Good Food.

What was the Challenge / Background of the Campaign?

Arla Foods, the owner of Lurpak Butter, wanted to enhance the status of the brand by positioning it as bold, confident and a 'big brand'. It wanted to celebrate the classic, original block butter association and recruit a younger, more affluent consumer with a 'southern bias'. UKTV Food provided the ideal vehicle, allowing Lurpak to leverage the fact that quality butter is an essential ingredient, in any dish. Find out more...

What was the Campaign Objective?

Lurpak wanted to enhance its brand status & increase sales.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll adults, mostly ABC1
25 - 34
35 - 44
45 - 54
Female
AB
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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