CASE STUDY: Mansion Student and The Student Room
Provided by The Student Room
Mansion Student wanted to promote and fill their properties across the UK and increase awareness of the brand.
What was the Challenge / Background of the Campaign?
Mansion Student provides stylish undergraduate and postgraduate accommodation in 17 university towns across the UK. Mansion Student wanted to capitalise on the unique targeting capabilities that were available on The Student Room, specifically during Clearing.
What was the Campaign Objective?
The client wanted to promote and fill Mansion Student properties across the UK and increase awareness of the Mansion Student brand in a competitive market.
What was the Solution?
The campaign was about branding and awareness so we chose a number of display products including leaderboard and MPU banners and Advertorial Announcements, which we targeted to eight relevant forums.
What were the Results?
• Leaderboard: 588 clicks
• MPU: 870 clicks
• Site announcement: 186 clicks
• Uncapped Clearing Button: 1000 clicks
• Mentions of Mansion Student post
campaign: 27 (previously 0!)
What were the Key Learnings of this Campaign?
"The Student Room's ability to target campaigns is second to none and helped us more than achieve our goals. We saw an increase in traffic to our site and generated conversation about Mansion Student on TSR" (Mansion Student).