Mansion Student wanted to promote and fill their properties across the UK and increase awareness of the brand.
Mansion Student provides stylish undergraduate and postgraduate accommodation in 17 university towns across the UK. Mansion Student wanted to capitalise on the unique targeting capabilities that were available on The Student Room, specifically during Clearing.
The client wanted to promote and fill Mansion Student properties across the UK and increase awareness of the Mansion Student brand in a competitive market.
The campaign was about branding and awareness so we chose a number of display products including leaderboard and MPU banners and Advertorial Announcements, which we targeted to eight relevant forums.
• Leaderboard: 588 clicks
• MPU: 870 clicks
• Site announcement: 186 clicks
• Uncapped Clearing Button: 1000 clicks
• Mentions of Mansion Student post
campaign: 27 (previously 0!)
"The Student Room's ability to target campaigns is second to none and helped us more than achieve our goals. We saw an increase in traffic to our site and generated conversation about Mansion Student on TSR" (Mansion Student).
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