CASE STUDY: NDL and Russian Standard Vodka

Provided by NDL
How we helped make one Russian Standard Vodka fan's night.

What was the Challenge / Background of the Campaign?

To drive sales and awareness, Russian Standard Vodka asked us to help them manage a bottle hang prize promotion in stores of Waitrose nationwide.

What was the Campaign Objective?

To raise awareness & drive sales of Russian Standard Vodka in the UK marketplace through a prize promotion.

What was the Solution?

The main prize was a unique trip to St Petersburg to experience the White Nights. There were also 60 runners up prizes that included Russian Standard Vodka fridges and shot glasses. To enter, customers simply texted STPETES.

What were the Results?

The promotion received thousands of text entries and helped put Russian Standard Vodka on the map, ensuring the client was as happy as the lucky winner! Over 17,000 text entries. RSV reported a successful sales increase throughout the promotional period.

What were the Key Learnings of this Campaign?

To ensure the prize promotion ran smoothly, we set up and managed the compliance and T&Cs, text to win technology, prize claim platform and prize fulfilment.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPlease contact NDL for details
All adultsBoth
All
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE SALESBRAND STRATEGY
SALES PROMOTION
SHOPPER MKTG
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