CASE STUDY: PAS Nutrition and Miller Sports

Provided by Miller Sports Consultancy Ltd
PAS Nutrition engaged Miller Sports to introduce their products to professional sports clubs resulting in increased business.
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What was the Challenge / Background of the Campaign?

Pas Nutrition is a leading provider of sports supplement solutions for training, game-day and recovery use and all aspects of sports performance.

What was the Campaign Objective?

PAS Nutrition were already successfully supplying top clubs in the Premier League and Rugby Union. However they wanted to supply the product to more clubs in the Football League and enlisted the help of Miller Sports to arrange introductions using their extensive contacts within the sports industry.

What was the Solution?

Miller Sports contacted their network of Football League clubs to open the door for PAS Nutrition to introduce their products and gain additional business. This was a time sensitive matter as the previous supplier of hydration to the Football League ended its deal just days before the start of the season leaving many clubs with no hydration for their first games, Miller Sports had to move fast to secure the contracts.

What were the Results?

Miller Sports sealed deals with eight Football League clubs in total, including three new sign-ups. Some deals were concluded in a matter of days.

What were the Key Learnings of this Campaign?

Miller Sports Managing Director Laura Miller said. "We have excellent relationships with many clubs in football - as well as in rugby league, rugby union and various other sports - so we were able to negotiate directly with them and secure a number of mutually beneficial partnerships in a very short period of time. "Pas Nutrition has obviously benefited from improved access to the market, but the clubs themselves have also benefited from being supplied with hydration drinks that can enhance training and performance levels.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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