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CASE STUDY: Prudential use 48 sheets to increase awareness.

Provided by Titan Outdoor UK
In 2008 Prudential sought to increase awareness of their product and financial offers through rail 48 Sheets.

What was the Challenge / Background of the Campaign?

Prudential sought to increase awareness of its financial products and increase likelihood of purchase among affluent consumers. To do this, Titan created a 48 sheet campaign for Prudential within National Rail stations in London. Prudential's rail campaign increased brand awareness by 18%. Prudential's higher profile made it the 4th most recognised provider in the retirement planning market - up from 10th pre-campaign. Purchase consideration also increased by 51%. Find out more...

What was the Campaign Objective?

Prudential sought to increase awareness of its financial products and increase likelihood of purchase among affluent consumers. To improve Prudentials position in a competitive market.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsLondon commuters. ABC1 finance decision makers.
35 - 44
45 - 54
Female
Male
AB
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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