Point of Purchase Advertising with the Worlds First Digital Tag
Provided by TopScreenMedia
75% of purchase decisions are made in store, these digital tags allow you to engage with the customer at the point of sale.
Tell us about the Opportunity / What is it?
Did you know that youtube is the second most popular search engine in the world? We live in a digital age where consumer prefer to consume video content rather than read text. The Digital Tag is attached to a product and allows the brand to engage with the customer at the point of sale. When the tag is opened the customer sees a 2.4 inch screen that starts to play video content, this could be a marketing campaign featuring the product or an explanation of how the product works or how it was made. The outer packaging can be customised to suit individual brands.
What is the Marketing Objective?
The objective is to engage customers at the point of sale to capture their attention, and to encourage customers to make that purchase decision. The tag can also be used to maintain customers brand awareness.
How does it work?
When you order a tag we will ask you to send us your designs and your video content so that we can pre-load the content ready for your campaign and customise the tag to suit your brand. The tags are battery operated and last for over 2000 plays before needing to be recharged. If you need to recharge the battery or you want to add new content, you simply connect the tag to a computer using a port in the bottom corner.
Who's used it in the past?
The Digital Tag has been used by Adidas and is being used in 127 stores as part of their current campaign.
Features / Benefits
The Digital tag allows you to play video and audio content to remind customers of your core brand message and promote how your product meets their needs, this enables you to engage with customer at the point of purchase to influence purchase decisions.