This idea is archived

CASE STUDY: Regional Media boosts Innocent Smoothies in Leeds

Provided by Newspaper Society
Newspaper Society research on how Local Media drove performance for Innocent in Leeds

What was the Challenge / Background of the Campaign?

Test campaign to evaluate effectiveness of advertising in regional press. The campaign saw a significant impact (test group vs. control group) in brand awareness, brand image, purchasing intent and purchasing action for Innocent amongst targeted consumers. The objective of the campaign was to drive brand awareness and sales for Innocent in Leeds and test the effectiveness of advertising in regional press. Find out more...

What was the Campaign Objective?

Drive brand awareness and sales for Innocent in Leeds and test effectiveness of advertising in regional press

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll demographics
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
Main Shopper
Kids HH
LOCAL MEDIA
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NorthAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service