CASE STUDY: Sandals Cross Platform Competition
Provided by Good Things Magazine
Leading all-inclusive travel company Sandals ran a print and online competition to engage with Good Things' discerning audience
Tell us about the Opportunity / What is it?
In December 2015, Sandals, the world-leading all inclusive travel company, ran a competition with Good Things Magazine to 'Win a £5000 Holiday to Jamaica'. The competition ran in print and online. Retail copies of the magazine were available in Waitrose, M&S, Tesco, Sainsbury's, Wholefoods and WHSmith. Copies were also placed in: 4 and 5 * hotels, spas, private members clubs, corporate offices. The competition also ran online to 30k monthly unique website visitors & 20k e-newsletter subscribers. The activity reached 206,959 consumers and generated 4,780 entries. Find out more...
What is the Marketing Objective?
Sandals were looking to engage with and build brand awareness with an upmarket audience who were interested in travel. Good Things Magazine was an excellent platform to achieve this. Sandals were able to position their competition alongside high quality content and engage with Good Things' discerning audience.