CASE STUDY: Sonos leverage Soundcloud's artist partnerships

Provided by Soundcloud
Sonos target the Soundcloud audience for their new product release through artist sponsorship.
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What was the Challenge / Background of the Campaign?

Sonos wanted to drop a new, exclusive track and interview with an up and coming hip hop producer. Sonos leveraged SoundCloud's artist partnership team to utilize an up and coming producer to create an organic integration into music culture. Sonos and SoundCloud identified ILoveMakkonen as the best Artist to work with as he had been trending for a few months and fit well with the audience Sonos was targeting for their new product releases. The track premiered on IloveMakkonen's profile page, which was then reposted to the official Sonos SoundCloud page. Find out more...

What was the Campaign Objective?

Sonos were looking to target the Soundcloud audience for their new product release (the company sells a variety of wireless audio products). The campaign enriched the SoundCloud user experience through exclusive content that showcases both the Artist and Sonos. This gave the Artist a platform in which they can promote themselves and premiere new music to a much wider audience.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMillennials: male/female 16-44 age group.
16 - 24
25 - 34
35 - 44
Both
All
MOBILE
ONLINE
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
INTERNATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MOBILE
BRANDED CONTENT / ONLINE
SPONSORSHIP / MUSIC / DANCE
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