The battle for dominance in the mobile handset market was wide open. The competition to be the no 1 phone manufacturer for music was even hotter. Our unique insight from research on the Great British music consumer showed us the potential for a manufacturer to engage and win over this music hungry audience. We went to Mediaedge cia with the bold promise that we could elevate Sony Ericsson from no2 to no1 position for music phones in the UK. Find out more...

To create an ongoing communications programme to help build Sony Ericsson's credibility in the music space and to showcase their walkman phones as the device to own if you're passionate about music.