Try Our Briefing Service
This idea is archived

CASE STUDY: Sony Playstation 'Drakes Fortune' Campaign

Provided by Bauer Media
Created massive awareness of the new exclusive PS3 title, positioning the game as a deep and movie like experience
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

Create massive awareness of the new exclusive PS3 title and to position the game as a deep and movie like experience. The homepages of both Zootoday.com & FHM.com would be literally taken over by a media first creative overlay which would bring to life the games & the characters within. Find out more...

What was the Campaign Objective?

To create massive awareness of the new exclusive PS3 title.
Reference: 2732 // Posted: 20.03.08

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100k16-34 recreational Gamers
16 - 24
25 - 34		Male
All
Students
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

CASE STUDY: O2 encourage and inspire young people to Think Big CASE STUDY: O2 encourage and inspire young people to Think Big
CASE STUDY:Schwarzkopf communicates core brand values with Bauer CASE STUDY:Schwarzkopf communicates core brand values with Bauer
Advertising opportunities on Clyde 2 Advertising opportunities on Clyde 2
CASE STUDY: Blackberry and Kiss Radio partnership CASE STUDY: Blackberry and Kiss Radio partnership
CASE STUDY: MORE TH>N maintain ongoing dialogue via Magic FM CASE STUDY: MORE TH>N maintain ongoing dialogue via Magic FM
view all ideas

More ONLINE Ideas

Advertise in Leeds with LeedsLive Advertise in Leeds with LeedsLive
CASE STUDY - Developing a new business strategy for Secret Sales CASE STUDY - Developing a new business strategy for Secret Sales
CASE STUDY: Helping Qatar drive expansion in the UK and abroad CASE STUDY: Helping Qatar drive expansion in the UK and abroad
CASE STUDY: Intel engage male gamers with digital tournament CASE STUDY: Intel engage male gamers with digital tournament
Advertise in Good Housekeeping's Guide to Entertaining Advertise in Good Housekeeping's Guide to Entertaining
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat