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CASE STUDY Subway promote '8 under 6g' range using 6 sheets.

Provided by Exterion Media
Subway use a 6 sheet underground campaign to promote their Low Fat Subs range to 18-39 year olds who don't normally visit Subway

What was the Challenge / Background of the Campaign?

Subway ran a 6 Sheet underground campaign in June 2007 promoting the launch of the '8 under 6g' range of Low Fat Subs for £2.99 and a drink or side. The advertising was targeting 18-39 year olds who do not normally visit Subway. Following the campaign Subway saw good increases in spontaneous awareness pre to post of Subway as a "Sandwich shop" especially amongst core target groups of younger, ABC1, full time workers. A quarter of all Tube users and almost two thirds of frequent Tube users saw the advertising and the creative was popular for all attributes measured. Find out more...

What was the Campaign Objective?

To promote the launch of the new '8 under 6g' range, targeting 18-39 year olds who do not normally visit Subway.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-39 year old adults ABC1s
16 - 24
25 - 34
Both
ABC1
OUTDOOR / TRANSIT MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearDRIVE TRIAL
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