DLR Mega Banner
Provided by ExCeL London
The banner is well positioned along the DLR & seen by all visitors coming to/from the venue, as well as people using the DLR.
Tell us about the Opportunity / What is it?
The actual product is a DLR Mega Banner positioned between Royal Victoria & Custom House DLR stations. Banner is 34m wide and 8.7m tall.
The prominence of the banner, along with the targeted attendees, is the most exciting part of this product. We have 3.8 visitors a year with about 84% of those using public transport. We are able to further enhance your reach by identifying which events to advertise along side, ensuring that your message is seen by your target audience.
A sample of our visitors includes B2B visitors for trade events, students for various exams & gen
What is the Marketing Objective?
Brand awareness, product launches, new offers
How does it work?
The biggest advantage for this opportunity is the targeted audience we can deliver. With our knowledge of attendees travelling to the venue by DLR we are able to maximise your marketing budget, ensuring that you get the best value for money. Looking for students or a B2B audience? We can deliver both of those groups and everyone in between. Let us work with you to suggest the the ideal placement times for your brand and product.
The other great advantage for the product is the sheer size of it. Displaying at over 295 m sq this is an advert not to be missed.
Who's used it in the past?
Tigi Hair Products
MCM London Comic Con
Abu Dhabi National Exhibitions Company (ADNEC)