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CASE STUDY: Swatch broadens consumer appeal with YOU Magazine

Provided by Mail On Sunday (Associated Newspapers)
Swatch ran page advertorials in 2 consecutive issues of YOU in the run up to Christmas to help modernise consumer perceptions.

What was the Challenge / Background of the Campaign?

Swatch wanted to broaden consumer appeal and bring new consumers to the brand. They also wished to modernise consumer perceptions as many people regarded Swatch as an 80s brand and were unaware of the current range. Page advertorials ran in two consecutive issues of YOU Magazine from the Mail on Sunday. These depicted Swatch as a fashionable, constantly evolving and iconic brand. The client received over 700 enquiries in the first week about the watch featured in the advertorial and they sold out of that model before Christmas. Find out more...

What was the Campaign Objective?

To broaden consumer appeal, modernise consumer perceptions and educate the consumer about the product range.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details30-45 year old women / MidBritons.
25 - 34
35 - 44
Female
AB
LOCAL MEDIA / NATIONAL
MAGS / CONSUMER
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERS
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