CASE STUDY: Vivesoy Sampling Activity at Bournemouth Air Show

Provided by First Field Marketing
Experiential Activity to Promote Vivesoy Drinks
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What was the Challenge / Background of the Campaign?

ViveSoy drinks are soy-based drinks in five different flavours. They offer a healthy alternative to dairy and are high in nutrients and vitamins. The campaign was designed to educate consumers about ViveSoy's benefits and which stores it is available in.

What was the Campaign Objective?

Create brand awareness, educate consumers on the health benefits of soya, encourage taste-trial and drive sales in the major-multiples.

What was the Solution?

Position a branded ViveSoy stand on a prime beach-front promenade location. Sample and sell ViveSoy products using branded promotional staff. Handing out FREE sample coupons via Facebook and local press and FREE prize draw entry with a holiday for 2.

What were the Results?

+1.2 million consumers were targeted over a 4 day event at Bournemouth Air Festival. 30,000 consumers samples. 20% brand conversion to ViveSoy.

What were the Key Learnings of this Campaign?

Positioning at the show was important. Being in the middle meant almost everyone visited the stand. Needed more staff due to high volumes of people tasting and purchasing.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k+1.2 million consumers were targeted over a 4 day event
All adultsBoth
All
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
SouthAll YearEDUCATE CONSUMERSEXPERIENTIAL
SAMPLING
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