This idea is archived

Channel 4 - Interactive Advertising & Sponsorship

Provided by Channel 4 Television
Opportunities exist to add an interactive 'red button' over TV adverts or sponsorship bumpers on Channel 4, E4 or More4.

Tell us about the Opportunity / What is it?

When the interactive red button is overlaid on TV adverts or sponsorship, it allows viewers to respond immediately to your brand and also lets them enter an interactive application where they can engage in anything from requesting a test-drive or brochure, to viewing new film trailers or even donating to charity.

What is the Marketing Objective?

Increasingly used for branding and entertainment purposes, as well as being very effective to create awareness and stimulate interest in new or existing products. Also extremely useful for data gathering due to additional questions functionality.

How does it work?

Channel 4 are able to design and create Impulse Responses, Microsites & Mini-DALs in-house. These are available on C4, E4 & More4 on both adverts and sponsorship bumpers. We are also able to carry DALs which are running on Sky bandwidth. Interactive ads are available on regional / national airtime and any time-lengths (including 10" spots).

Who's used it in the past?

Numerous different sectors have used interactivity, including: cars, entertainment, travel / leisure, photography, banks / building societies, computer consoles / games, government information, credit / charge cards, education, supermarkets, chemists, etc.

Features / Benefits

Service is accessible on over 7.8 million digital satellite homes. Combining interactivity with TV airtime enables a powerful and engaging 2-way dialogue to take place with interactors. It is also very simple and entertaining to use.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
MOBILE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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