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Chelsea v Man United FA Community Shield live on Sky Pub Sports

Provided by Sky Media
FA Community shield gaining large M18-34 impacts

Tell us about the Opportunity / What is it?

Sky Pub Sports is the separate transmission of Sky Sports to all commercial subscribers, namely 46,000 pubs, clubs and bars around the UK. Your spot will go into this season's annual curtain raiser - the FA Community Shield between Chelsea and Manchester United.

What is the Marketing Objective?

Get your brand into the re-run of this year's FA Cup final, as the country's best two teams battle out for the Community Shield. This game always achieves huge ratings as football fans crave their sport after a non-football summer finally draws to a close.

How does it work?

In the same way as TV, cinema or digital outdoor advertising, Sky Pub Sports is the transmission of commercial TV airtime. Sky Pub Sports transmits adverts in major sporting fixtures which are broadcast into commercial premises. The audience measurement is based on a weekly online survey of a panel of viewers which represent the pub audience. Our pricing offers a lower cost entry opportunity for clients wishing to target a specific audience.

Who's used it in the past?

Brands such as Nike, Guinness, Budweiser, UIP, Audi and Sony have used Sky Pub Sports to replicate their ‘in home’ TV campaigns (78% of the pub audience don’t have Sky Sports at home). A number of advertisers have alternatively used Sky Pub Sports to tactically reach their target audience, including Wickes builder’s merchants, 20th Century Fox, WKD, VW and Fullers London Pride. Additionally Sky Pub Sports is able to relax some broadcast restrictions to an over 18 user group.

Features / Benefits

We can accept creative for the ad up until the day before it is aired, making this the perfect opportunity to get involved in this last minute offer. Live match viewing out-of-home makes up approximately 50% of the total audience and on top of this, our medium allows advertisers to target a young (+50% 16-34) upmarket (50% ABC1) male (85%) audience in an out-of-home environment. Sky Pub Sports also provides point of sale advertising opportunities and can compliment the use of below the line budgets in the ‘pub’ environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMen 18-34
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL05 Aug 07 - 31 Aug 07BUILD AWARENESS
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