This idea is archived

Clean Graffiti in Cosmopolitan and Urban Localities

Provided by Ministry of Experience
Eyecatching clearly defined stencils created by pressure washing on pavements in target market specific areas

Tell us about the Opportunity / What is it?

Clean Graffitti is a rapidly evolving artform that can simultaneously introduce Pop Art and Graffiti to the commercial mainstream via stencils located on pavements. Many designs lend themselves to further brand extensions via commodities like bags and t-shirts.

What is the Marketing Objective?

Introduces brands to its core audience in an engaging way that heightens their communication as part of an urban expressive subculture that is at one with the audience.

How does it work?

A stencil is a template used to draw or paint identical letters, symbols, shapes, or patterns every time it is used. Stencil technique in visual art is also referred to as pochoir. Stencils are formed by removing sections from template material in the form of text or an image. This creates what is essentially a physical negative. The template can then be used to create impressions of the stenciled image, by applying very highly pressured water on the surface of the template and through the removed sections, leaving a reproduction of the stencil on the underlying surface.

Who's used it in the past?

Bacardi on behalf of their BLive promotions in selected cities

Features / Benefits

Highly imapctful imagery that could be described as "grime writing". Can be location specific Very Low carbon Footprint as much of the water used is from local rivers or harvested from roofs via rainwater tanks.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kYoung trendy urbanites 16-34 male/female ABC1
16 - 24
25 - 34
All Genders
AB
ABC1
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBRAND ATTITUDEPUBLIC RELATIONS
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