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Community Partnership of The Rugby Football League

Provided by The Rugby Football League
Opportunity to become the official partner to the 280,000 participants of the community game.

Tell us about the Opportunity / What is it?

This opportunity allows a brand to be associated with all aspects of amateur and professional Rugby League. A bespoke package will be created to help achieve specific goals. Corporate Social Responsibility objectives will be maximised through the promotion of health, well being and an active lifestyle. The partner will be seen to be actively developing the game at the grass roots and in areas such as coaching, school, youth and junior, female and wheelchair rugby league as well as the new modified forms of the game - touch, tag and masters.

What is the Marketing Objective?

CSR objectives such as promotion of health, well being and an active lifestyle. R.L. is a sport on the rise - attendances are up, viewing figures are up and participation is growing every year. Speed, skill, physicality and fair play - we are a sport which is accessible to all. This opportunity allows you to align your brand to all levels of the worlds greatest, family friendly sport. Build brand awareness and affinity, interact with fans and participants from grass roots level to sold out events at the UK's biggest stadiums such as Wembley, Old Trafford and the Millennium.

How does it work?

Visibilty throughout the sport from local micro markets to exclusive rights at key rugby league games giving visibilty on BBC and Sky Sports TV. The community teams of the 34 professional clubs undertake branded events in their local areas resulting in excellent local and regional media coverage and exposure through the clubs' own channels. The RFL also employs a national workforce to develop the game who will be branded at all times. Materials and resources can be produced and branded for any aspect of the game from school presentations to coaching certificates.

Who's used it in the past?

A number of brands have had strong links with the community game of Rugby League such as Powergen, The Co-operative, Gillette, Arriva, Kelloggs and Carnegie.

Features / Benefits

The game is accessible to all and therefore the links into local communities are very strong. Our fans are loyal and openly accept anyone who shares their passion. Interaction with hundreds of thousands of individuals through events and festivals and excellent direct marketing opportunities. Plentiful employee interaction opportunities. Excellent visibilty on Sky Sports and BBC TV. See the attachment for a bespoke programme that could be created in consultation with a partner taking into consideration any specific marketing objectives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k252,000 participants of the community game.
10 - 15
16 - 24
25 - 34
35 - 44
Male
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSCSR/COMMUNITY
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / SPORT / RUGBY
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