This idea is archived

Reach 417,000 Kent locals using competitions for readers

Provided by KM Group
The KM Group run promotions across their range of 7 paid-for newspapers & radio stations. (417,000 readers JICREG Jan 2009)

Tell us about the Opportunity / What is it?

For a minimum prize value we can offer a half page of editorial space (17x8) worth over £6000. This represents excellent value. At the editor's discretion the competition may even be promoted with a front page blurb and radio support that will further enhance the value of the opportunity.

What is the Marketing Objective?

Create awareness of your brand, product, service event etc among local residents. Enhance footfall etc and collect consumer data.

How does it work?

Prizes need to be made up of 1 prize worth £1500 or 1 larger prize say £1000 plus runner up/s. The competition should impress the reader. All competitions appropriate to the readership and brand identity will be considered. Copy and images to be supplied no later than 2 weeks before publication date. We will create the 17x8 and present a draft for approval before printing. In addition to promotion we will deal with email or text responses and choose a winner or winners. We will inform you of the winner details and at that point we leave it in your hands.

Who's used it in the past?

Disney, Eurostar, ASDA and P&Q amongst others.

Features / Benefits

Editorial space and promotion of your brand or event.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k417,000 Kent readers
25 - 34
35 - 44
Female
Male
ABC1
C2
DIRECT MARKETING / EMAIL
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearBUILD AWARENESSDIRECT MARKETING
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