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Converse with ABC1 Mums on Mumsnet.com

Provided by OTP Media
Join the vocal community of Mumsnet.com and have your say through various online advertising packages.

Tell us about the Opportunity / What is it?

Looking to converse one on one with internet savvy, educated and opinionated mothers, who know what they want and love to gossip about current affairs and issues? Mumsnet is the ultimate parenting site and this is your chance to put yourself in the spot light with our banner advertising package. Setup by two mums, Mumsnet has grown dramatically to become the leading online parenting community, where parents can share advice, product recommendations and friendship.

What is the Marketing Objective?

To build brand awareness

How does it work?

This package provides the display of your creative and message in 468x60 (banners) and 300x250 (MPUs) placements, above and below the fold within the pages of Mumsnet.com, creating a prominent impact to the content within the pages. We also have the ability and technology to target campaigns by channel and topic within the talk channel. Other opportunities are available in request including sponsorships and advertorials.

Who's used it in the past?

Recent advertisers include Kokobino, Brainy Baby, Huggies, PG Tips, TK Maxx, Nutriss Garnier, Persil, Nutella, Chefaro Lyclear, Infaderm, DCLG - Smarter Driving, Disney Playhouse, Biersdorf (Elastoplast Silver Healing), Pampers New Baby, Birds Eye - Fish Fingers Omega 3, Total Little Learners, Norwich Union Accidental Death, First Choice Holidays, Mitsubishi Grandis, Virgin Health Bank, Bookstart, Fab Lollies, Hasbro, The Baby Show, DFT, Enjoy England, Open University, Tax Credits, Child Trust Fund, Shopping.com, Weight Watchers, Fairy Non-Bio, and Kraft Dairy Lea

Features / Benefits

Mumsnet is a fantastic site constantly filled with thoughts, opinions and advice on all aspects of parenting. The majority of users to the site are female (99%), 70% of whom are degree educated and 2/3 are in full or part time employments. Most users are also in their 30s with children aged predominantly between 3-6 years of age. Content on the site is rich with recipes shared by users, articles on important child/parenting issues and product reviews

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k14mil page viwes & 1mil unique users monthly.
25 - 34
35 - 44
Female
AB
ABC1
Main Shopper
Kids HH
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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