This idea is archived

Create consumer/brand relationships through Brand Experience

Provided by Multiply
By offering the consumer an experience, the more positive it is, the increased likely hood of word of mouth.

Tell us about the Opportunity / What is it?

Create positive associations for your brand through brand experiences. By providing the consumer with a memorable brand experience, you are providing your brand with an edge in an ever changing market. A positive brand experience has the power to put your brand closer to the consumer and create a relationship that can influence the consumers purchasing behaviour. A positive experience can influence purchasing behaviour as the consumers experience can reinforce their perceptions of your brand and can develop willing advocates.

What is the Marketing Objective?

To create and develop relationships with your consumer by providing a somewhat memorable brand experience. To create willing advocates who will freely share their positive brand experience with their fellow peers effectivly providing you with trusted sources of Word of Mouth.

How does it work?

Relevant promotions are devised that will provide a positive experience for the consumer. These experiences can be devised through promotional, interactive and engaging events that capture the consumers attention, that facilitate in the development of opinions towards brands. Engage the senses to create a truly memorable experience, entertain and stimulate.

Who's used it in the past?

Red Bull, Ted Baker, Hotmail, Sunsilk, Microsoft, Nike, Fab, BBC and many other blue chip brands. Please visit www.madeinsoho.com for further evidence.

Features / Benefits

Offering a both memorable and unique brand experience can create everlasting ties with the consumer, as opinions and feelings can be created towards the brand. By providing your consumer with a memorable experience you increase your brands chances of the consumer developing positive associations with your brand that can influence their purchasing behavior. A consumer who has experienced a positive brand experience also has the potential to freely recruit their fellow peers by using their experiences as a basis for argument.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1DE Adults, Teenagers, Children & Families
16 - 24
25 - 34
All adults
Both
ABC1
C2
DE
Main Shopper
Kids HH
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearINCREASE LOYALTYEXPERIENTIAL
PUBLIC RELATIONS
SAMPLING
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