This idea is archived

Create desire for your brand with a competition in Metro

Provided by Metro (Associated Newspapers)
Many of us say 'I never win anything' - but in 2007 over 1292 readers won a Metro competition - including a holiday to Bahamas!

Tell us about the Opportunity / What is it?

In the UK, Metro distributes 1.3 million copies per day and has over 2 million readers. Metro is distributed on public transport networks (trains, trams, buses, underground) and in high-traffic commuter zones. Metro is designed to be read in about 20 minutes and contains bite-sized national and international news wrapped around local information - entertainment previews, listings, weather and travel. Competitions are a great way of interacting with our audience. On average a week long competiton generates 28,000 entries!

What is the Marketing Objective?

Direct response & data capture opportunity.

How does it work?

Metro has no cover price, so our competitions don't get tied up with the 'no-purchase-necessary' mechanics. According to our Urban Life research panel, 55% of Urbanites read the competition page "almost always" - plus our competitions can easily be found in the same spot in the paper. We take care of everything from the artwork for your competition to capturing the entries to calling the winners. We offer 4 different packages - your competition can run all week or one-day only, either on a features page or as a small quarter page.

Who's used it in the past?

We have run recent competitions for Continental, Tiger Beer, HSBC, ING, LA Fitness, Lindor, Virgin Holidays, Sony Walkman, Simple, Zurich

Features / Benefits

Metro offers a very exclusive way of reaching and engaging young urban professionals.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUrbanites: ABC1 18-44 year old city dwellers
16 - 24
25 - 34
35 - 44
All Genders
AB
ABC1
LOCAL MEDIA
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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