Backed by insight, intuition and our unique commercial position, Bauer Access harnesses our best content, talent and ideas to partner you in a new creative collaboration. We believe that consumers don't distinguish between the origins of the most powerful value adding content. They just consume it voraciously, interact with it and act on it. We want to work with your brands and give you access to our best creative talent to create brand new content which has a tangible value for everyone; consumers, media owners and advertisers alike.

To connect, influence and persuade consumers."

We would like to work with you collaboratively on a specific brief or brand challenge, and use the insight, expertise and creativity of our best editorial talent to help find a solution which works for all parties. Bauer Access will take the form of a series of 'open-access' sessions between Bauer Media's editors and programmers and advertisers and agencies.

This is a new initiative however Bauer Media has worked on recent bespoke cross-media campaigns for clients Russian Standard Vodka, Orange, Barclaycard and Sony Ericsson. Barclaycard, for example, collaborated with Bauer's music brands such as Q on a recent campaign as it wished to further its association with the music industry. Barclaycard is currently the headline sponsor of the Mercury Prize, which has been renamed as the Barclaycard Mercury Prize for this reason.

Access to our editors and programmers and the opportunity for selected brands to find creative solutions. Bauer Access is designed to encourage better communications between Bauer's brands and its clients by taking our best creative talent to our customers and collaborate with them on world-class branded content and bespoke media solutions that interact with our audiences in print, on air, online and on the move.