Customer Acquisition for Travel Brands
Provided by The Specialist Works
With a full range of holidays available to consumers from budget to luxury, printed media is a great way to acquire customers
Tell us about the Opportunity / What is it?
A full service solution allowing travel companies to promote utilising two distinct strategies - direct and 2 stage. An offline platform for brands to market holidays directly to consumers using a pure insert strategy to drive sales. Depending on the type of holiday that is being marketed either a one stage campaign or a 2 stage methodology would be deployed driving consumers to request further information.
What is the Marketing Objective?
To directly drive sales of holidays or sign post consumers to request further information, providing operatives warm leads to convert to sales. The secondary objective is to optimise media selection, creative and format for future campaigns.
How does it work?
The Insert House will create a targeted print media selection to reach the target consumers with the appropriate strategy with the one or two stage methodology. We would recommend the appropriate strategy based on expertise, create bespoke creative, print the creative, select highly responsive media titles and evaluate on a title by title basis.
Who's used it in the past?
Please contact for more details on previous advertisers and case studies
Features / Benefits
• A full service/one stop shop for the creation and management of the acquisition campaign
• Cost savings with one agency creating and delivering the entire campaign versus multiple agencies/printers etc.
• A solution for both high end and budget holidays