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Daily Mirror - 3am Sponsorship

Provided by Trinity Mirror
Sponsorship of '3am'/tactical advertising within - The best showbiz feature in Press

Tell us about the Opportunity / What is it?

3am is the Worlds best showbiz column! The girls pull no punches, won't settle for PR blurbs, and report the celebrity stories as they see them. The '3am Girls' are revered within the industry, love them or hate them, they're a must read for anyone who's an interest in the world of celebrity! Their notoriety led them to become the first british journalists to win a 5 page profile in America's celebrity bible Vanity Fair! Top quote: - "...their antics have made their column the sort of thing people turn to first thing in the morning."

What is the Marketing Objective?

Align your brand with the raining queens of the tabloid world. Tap in to the wickedest bawdiest column in UK National press arena. In todays showbiz obsessed media landscape, the opportunity to align your brand with the cutting edge celebrity journalists has clear potential to leverage brand equity amongst readers. The opprtunity is for a suitable brand to establish a headline sponsorship, or with a specific column within the feature.

How does it work?

A meeting of th brand guardian (you), the commercial team & Mirror editorial, will be arranged where we can establish the synergies that exist between the respective brands. Then, we'll look to establish how the optimium value can be realised for both the commercial partner and our readers. Many brands have benefited by advertising within 3am, however the benefits of striking a deeper relationship can be demonstarted by viewing a case study of previous partener Virgin Mobile.

Who's used it in the past?

Virgin Mobile has a typical challenger brand approach to their above the line activity. The brand is quirky, fun, young and irreverent. Compared to the competition Virgin Mobile has limited marketing expenditure, and therefore need to ensure any chosen communication medium is working harder and more effectively than the competition, pound for pound. Within 3am the 'Surveillance' column was used as the sponsorship platform, readers could spot celebs, text the paper and see their comments in paper the next day. Bespoke Virgin Mobile branding encircled the comments.

Features / Benefits

Be part of the greatest showbiz column in National Press. Speak to consumers when their actively searching out information/gossip. Reactive - tactical ad placements can be arranged following relevant news stories. Interact - Readers can be part of the feature. Competitions - Guage reader interaction via text or online. Bespoke creative solution - We don't do off the shelf!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k4.2m ads daily
16 - 24
25 - 34
35 - 44
Female
ABC1
LOCAL MEDIA / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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