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Digital & Experiential Opportunities to target 18-25 year olds.

Provided by Campus Media
An integrated agency connecting brands with the youth market. 10 years experience of idea generation and campaign deployment.

Tell us about the Opportunity / What is it?

We deliver high impact on-campus and digital campaigns. This is aided by our unique and excellent relationship with the UK's top universities and one of the most in-depth and well developed digital inventories in the UK. Idea Generation Team: brain storming with brands for concept development. Brand Agents Network: Manage over 1,000 energetic, enthusiastic undergraduate's. Youth Website Portal: 40% of students at the top 52 universities log on to the internet through the portal. Subscriber Database: over 250k undergraduate subscribers via email and SMS.

What is the Marketing Objective?

We offer a range of mechanisms to engage with the youth market. Brand Awareness Product Sampling Social Media Content User Activations and Registrations Market Insight

How does it work?

We work with brands to set up integrated advertising campaigns to best deliver the client's objectives. The journey starts with the client brief, the ideas are developed directly with the youth audience in brain storming and market insight sessions. We combine their opinions with our knowledge and expertise to match the best mechanisms that achieve the objectives before presenting a relevant and engaging proposition.

Who's used it in the past?

Outdoor clients include: Orange, Intel, Amazon, Daily Mail Group, Bacardi, Wetherspoon, BetFair, Contiki, BP, Lidl, Credit Suisse, M&S, ATOS, Superdry and DKNY. Digital clients include: Vodafone, O2, Apple, Microsoft, Dell, Sainsbury's, STA Travel, Armani Exchange, McDonalds, Olympus, Samsung and Young Persons Railcard.

Features / Benefits

We have ten years experience and knowledge of our demographic together with a suite of market leading products. Unrivaled network of contacts and a history of delivering results for the UK's top brands.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24Both
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions15 Nov 12 - 23 Dec 13ENGAGEMENTBRAND STRATEGY
DIRECT MARKETING
EXPERIENTIAL
PRODUCT PLACEMENT
SAMPLING
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