This idea is archived

Digital banners/skyscrapers at UK football stadia TV.1.2m fans

Provided by Match Day Media Ltd
MDM.TV is a captive audience network transmitting audio & video content to fully engaged audiences in top flight football stadia

Tell us about the Opportunity / What is it?

Digital banners and skyscrapers allow advertisers to use the MDM.TV system as a digital signage medium. This can be used as a stand alone campaign or in support of a TV spot campaign on the service to increase impacts and / or initiate call to action. Effective for brand building or to drive response on a national or local level in support of other creative. The MDM.TV service can manage local information / call to action based on th IP address of each stadium.

What is the Marketing Objective?

To raise brand awareness and encourage product take up. Digital banners and skyscrapers can be linked into Bluetooth, SMS, MMS or web based promotions. These animated adverts do not carry audio and are priced accordingly.

How does it work?

Digital banners and skyscrapers play-out when there is editorial content in the main video window or in conjunction with a booked TV spot. The digital signage inventory never conflicts with TV spot commercial inventory. Digital banners and skyscrapers do not run in the half time window unless linked to a TV ad spot or editorial content sponsorship. The recommended usage pattern is 9 x 20 second adverts per match running pre match. Longer airtime slots can be accommodated. MDM.TV can produce digital banners and skyscrapers for advertisers and agencies.

Who's used it in the past?

Banners and skyscrapers have worked successfully for the likes of Phones 4u, IBM, BASF, Universal Music, 20th Century Fox, American Airlines, Book of Cool and Logitech.

Features / Benefits

Low cost entry opportunity into football stadium environment. Consistent branding and design with print media campaigns and internet campaigns. Effective call to action medium. Works well to increase reach and coverage of TV spot campaigns where budgets are limited.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k12 million fully engaged football fans / season
16 - 24
25 - 34
35 - 44
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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