This idea is archived

Digital Customer Magazines

Provided by Dennis Publishing Ltd
Develop a digital customer magazine to send via email to your customer base or to potential new customer databases

Tell us about the Opportunity / What is it?

Dennis Communications produce customer magazines using advanced digital publishing technology. Already proven through the success of Monkey, now take advantage of the same technology to communicate with your customers. Dennis Communications provide a full service including editorial, production, distribution and tracking. Current clients include Ford and Playstation.

What is the Marketing Objective?

A combination of branding and direct response with the ability to communicate advanced messages and calls to action using digital interactive technology.

How does it work?

Provide Dennis with a brief, we then respond with a full proposal and mock ups. Contracts are then negotiated. The magazine can then be produced to a tight time schedule ready for distribution to the chosen databases. Once produced, the digital magazines can be emailed to as many customers as necessary without effecting the costs. Dennis will provide 24/7 tracking.

Who's used it in the past?

Ford for the new S-Max and Playstation for the new PS3.

Features / Benefits

Editorial Diversity - Use a combination of video, sound, flash imagery, words and pictures. Accountability - use various tracking mechanisms to measure response, purchases and interactivity. ROI - A cost effective option as there are no print or distribution costs Environmentally Friendly - as there is no print or paper Interactive and Engaging - Readers will interact without having to leave the magazine through click throughs, competitions, forums and calls to action.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDependent on client brief and customer database.
25 - 34
35 - 44
Female
Male
AB
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
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