Advertise to the Elderly/ Disabled
Provided by Council Advertising Network
Use .GOV.UK to advertise around Adult Social Care and disability services content to reach people looking for care information.
Tell us about the Opportunity / What is it?
Advertise to decision makers who requesting the aid of the council in caring for and maintaining the health of the elderly and disabled through .gov.uk council websites. An efficient way of advertising care homes, retirement properties, health products and disability aids to an audience that needs them.
What is the Marketing Objective?
Advertising on council websites can generate leads, raise brand awareness, or drive people to specific content as part of your campaign. Many people coming to local government websites are looking for help, so relevant products and services will see above average results. But council websites are used regularly by a very broad set of demographics, so raising awareness and promoting content has also be shown to work well.
How does it work?
Your digital advertisement will appear on council websites across our network of local authorities. Leaderboards and iBars will be targeted around relevant content on the councils' websites. Audience members that need help with a specific issue will see your advertising on pages relating to their needs. As your campaign progresses, we will continually optimise its placement based on analysis of where and when it is performing best.
Who's used it in the past?
Stannah, Acorn, Bathing Solutions
Features / Benefits
The Council Advertising Network allows you to target highly specific groups, all across the country. Target by location - Over 90% of traffic to local government websites comes from IP addresses within their boundaries, which gives advertisers an excellent way to target audiences in specific local areas. Target by context - Advertisers can ensure their messages are given relevance and context by targeting specific pages, sections or groups to increase response rates. Target by job role - For advertisers targeting B2B, advertising can be shown to specific job functions.