This idea is archived

Digital Out Of Home Advertising in London Taxis

Provided by Digital Media Sales
In Taxi TV across a fleet of 1000 London cabs, combined with livery package on 25 taxis (medium weight)

Tell us about the Opportunity / What is it?

Cabvision offers advertisers the opportunity to reach a guaranteed audience of over 1.4 million passengers in London per month via a mobile TV medium in its fleet of 1000 London taxis Cabvision is an official Public Carriage Office (PCO) approved in cab medium allowed to carry TV advertising in London.

What is the Marketing Objective?

Building brand awareness and driving sales

How does it work?

DMS will schedule a four week campaign across the six channels broadcast on Cabvision. Road blocking of ad breaks ensures the campaign maximises the commercial audience irrespective of which channel is playing. Actual viewing data is collected by the on board computer giving the ultimate in accountability whether measuring TV adverts, programs or product promotion

Who's used it in the past?

A wide range of advertisers in the Travel, Computer, Telephony markets including Compaq, IBM, Vodafone, Alberta Tourism, British Airways and Air New Zealand.

Features / Benefits

The average taxi user will travel by taxi twice per month on average; they are light TV viewers and Cabvision is therefore more than likely to add coverage to a TV or advertising campaign. Comprehensive research led to commissioned programming that appeals both to the environment and our audience taste and lifestyle. Programs include such favourites as; BBC Comedy with The Office & little Britain, financial and business news from CNBC, and extreme sports for the younger professional viewer

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1.4million passengers a month
25 - 34
35 - 44
Female
Male
AB
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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