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Digital screens in shopping malls

Provided by Boomerang Media
56 HD digital screens in 15 shopping malls throughout the UK

Tell us about the Opportunity / What is it?

Boomerang offers a network of 60-inch HD LED digital screens in 15 shopping malls in cities including London, Leicester and Slough. Each mall houses leading retailers - including Boots, Next and Miss Selfridge - in clean and uncluttered environments. Each mall is a hub of shopping activity in their respective local areas.

What is the Marketing Objective?

Malls digital 6-sheets (MD6) are perfect for driving sales for retailers in close proximity to our screens. The mall environment delivers upmarket women, active families and young, sociable and influential adults in a relaxed mindset. Advertising in malls affords you the chance to influence shoppers at the last available opportunity before they enter a retailer's premises.

How does it work?

We offer up to five commercial spots in each 60-second advertising loop. The vibrant and high-definition digital content (dynamic or static) catches shoppers' attention in the busiest areas of our shopping malls. Loops run for seven days a week from early morning to late evening.

Who's used it in the past?

This is a new product launched in September 2013. Please contact us for details of brands using the product.

Features / Benefits

Your brand will gain exposure to a captive audience in a relaxed frame of mind every day of the week. The shoppers in our malls network are trendy people with considerable disposable incomes and hence will be responsive to advertising for the latest products and services.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURESHOPPER MKTG
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