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Direct Response opportunity in an uncluttered marketplace

Provided by AMRA
A Direct response mechanism with standout and results.

Tell us about the Opportunity / What is it?

Provides an additional route to market for National Press Direct Response clients. Utilising the additional reach Regional Press can provide within a trusted medium. This is achieved by providing a uniform cost per thousand across all titles Aimed primarily at non national press readers and is relevant to all demographic groups.

What is the Marketing Objective?

To provide an uncluttered platform for a direct response message. Packages are available by title type, package, region etc. Alternative planning and targeting by area and demograhic across the total portfolio. E.g the dailies package will provide 1.2 million circulation.

How does it work?

This cpt rate is available for new Direct Response budget client campaigns. All we ask for is a minimum circulation package of titles to be booked with a minimum of three insertions. This DR initiative can be booked by region, or even newspaper type.

Who's used it in the past?

Sky, Axa, T Mobile, Vodafone, RAC, Norwich Union ,AIG, Churchill, Standard Life, Dell, Post Office, AA.

Features / Benefits

Achieves cost effective response by providing addtional readers in a trusted environment. Greater standout is achieved by lack of clutter from competing brands. Most campaigns taking an early week option improves premium page positions being achieved. Packages are available by title type, or by region. Alternative planning and targeting by area and demograhic across the total portfolio of platforms. E.g the dailies package will provide 1.2 million circulation

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll demographics, regional press readers
35 - 44
45 - 54
Female
Male
AB
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearDIRECT RESPONSEDIRECT MARKETING
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