Free Features - Get your brand on print & online editorial!
Provided by Free Features
This is an opportunity to associate with a particular subject area and have close alignment with editorial.
Tell us about the Opportunity / What is it?
Free Features supplies over 4000 journalists and publishers with professionally written editorially independent features, free of charge, in exchange for space we provide an exclusive sponsor. This is an opportunity to associate with a particular subject area and have close alignment with editorial. Brand panels are attached with every feature in every section - ensuring wide and penetrative coverage in print and online media throughout the UK.
What is the Marketing Objective?
Branding, Sponsorship, Editorial, Direct Response, Education, Advertising, Education - reaching a national audience through a collective medium.
How does it work?
Publications, whether print or online, need features. In this climate they need them as cost-effectively as possible, so Free Features is a perfect concept. They use us because we don't charge them - but just ask for space in return for our services.
Free Features audience is very wide, covering a range of publications includng print and web titles so the opportunity for coverage is national and eclectic.
Who's used it in the past?
Major brands including Orange, Lovefilm, Virginwines.com, Norwich Union, Disney, Princess Cruises, Royal Mail, MBNA, Delta TCC, Flour Advisory Bureau, ITV, Sharps, National Geographic, Anglian, Hobbycraft, SPANA (charity), and many more.
Features / Benefits
Free Features is unique because it offers advertising linked with editorial. It is hassle free as the client provides a set of artwork for the adverts which are then distributed effortlessly and "behind the scenes" - getting to a vast audience. Guaranteed download rates mean clients can be sure of value for money. Download reports are provided on a monthly basis to track use rate.