Free Features - Reaching a Unique Audience
Provided by Free Features
Free Features is a unique service providing ad space next to editorial that is relevant to national brands
Tell us about the Opportunity / What is it?
The opportunity to reach a large consumer audience by sponsoring a relevant editorial feature section on www.freefeatures.co.uk
Free Features provides publications with good quality editorial free of charge, in exchange for space next to that editorial that is passed on to a sponsor. This allows national brands the opportunity to align with relevant editorial and be seen next to features that are appropriate to their target audience and marketing messges.
What is the Marketing Objective?
To align a brand with relevant editorial, going to a multiple mix of print and digital publishers. It helps associate a brand with a feature subject area - drawing the readers interest to the brand in a subtle but powerful manner.
How does it work?
Free Features matches brands with relevant editorial subject areas. Features are supplied to the UK media - print and online - free of charge via www.freefeatures.co.uk in exchange for space next to the published features.
Sponsors take on a subject area for a period of anywhere between 2 and12 months (longer by agreement) and they "own" that section. This means that every feature going out on that subject area carries the sponsors advert.
Who's used it in the past?
Orange, Aviva, Sun Maid, Harbour Salmon, Marine Harvest, 99p Stores Ltd, Sharps, Dolphin, Dream Doors, Moneycorp, Currencies Direct, Swinton, Premier Foods, Mamas and Papas, Quidco.. and many more.
Features / Benefits
A unique proposition allowing brands to align closely with editorial. No-one else does what Free Features does - plus there are some opportunities to work with our feature planners so that subject areas of specific interest to the sponsor are covered on our site.
We have over 4000 journalists registered to use Free Features and that number grows daily. Therefore the features are unique and the benefits are multiple.